Following the COVID shutdown in March 2020, a UK business to business lender needed to replace its extensive programme of face-to-face networking and business development activity with a digital alternative. Working closely with the sales director, we were able to devise a strategy to raise awareness of the lender’s success, new personnel and generate new sales enquiries within three weeks. The client obtained organic media coverage and SEO and social media results, in addition to a significant flow of new business leads and opportunities.